LiNing 8th Gen Flagship Store dening Yingtao Xu

Karya LiNing 8th Gen Flagship Store dening Yingtao Xu minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

PerakNjero Griya· 2021

LiNing 8th Gen Flagship Store

dening Yingtao Xu

Klien: Li Ning (China) Sports Goods Co., Ltd.

Pemenang A' Design Award Perak ing Kategori Njero Griya

16,484

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #109123

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan LiNing 8th Gen Flagship Store

LiNing 8th Gen minangka flagship store kanggo merek olahraga, kanthi jembar 2049 meter persegi. Desainé kaithik saka lintasan mlayu lan lapangan basket. Ing lawang mlebu ditampilaké produk mlayu ing sangisoré sabuk lampu sing gonta-ganti warna lan sumunar kanthi irama. Layar LED ing tengah ngelingaké marang layar sing ana ing dhuwur lapangan basket lan mbingkai pameran basket. Permukaan njero nganggo semen sing prasaja, déné rak-rak digawé saka logam lan stainless steel kanthi finishing tekstur serat karbon. Rak-rak kasebut bisa dibongkar lan didaur ulang kanggo ngurangi sampah. Barang-barang dikelompokaké ing area tema sing cetha.

Pangakuan

Babagan A' Design Award Perak

LiNing 8th Gen Flagship Store menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. LiNing 8th Gen Flagship Store dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. LiNing 8th Gen Flagship Store iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Ukuran & Kemasan: The store's area is 2049 sqm.
Tag: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Teknologi Produksi: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Tantangan Desain: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Riset: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspirasi: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Durasi Proyek: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Alur Operasi: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Anggota Tim: Designer: Xu Yingtao
Designer: Yu Danfeng
Kredit Gambar: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.