S6 Foundry Sistem Merek Lan Kampanye by Paul Robb and Moira Bartoloni

S6 Foundry Sistem Merek Lan Kampanye by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Media Cetak lan Terbitan Competition Category.

PerakCetak· 2021

S6 Foundry Sistem Merek Lan Kampanye

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Perak Winner in Cetak Category

39,295

Verified Award Winner

Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Sistem Merek Lan Kampanye

Branding S6 Foundry lan buku spesimen jinis sakteruse dirancang kanggo nggawe kabungahan tipografi anyar, posisi basa visual merek & #039 ; Palet warna sing cerah lan ceria lan basa wangun sing khas lan nggumunake narik semangat, ngelingi tulisan tradisional ing pameran hiburan abad 1900. Desain kasebut dikembangake minangka kaleidoskop saka wangun lan unsur kanggo nggawe konsistensi visual sing tepat saka etos merek lan arah anyar kanggo font bespoke komersial.

The Recognition

About the A' Design Award Perak

S6 Foundry Sistem Merek Lan Kampanye menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. S6 Foundry Sistem Merek Lan Kampanye dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. S6 Foundry Sistem Merek Lan Kampanye iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb