Qoros 7 Kendaraan Sport Utility by Fengyou Gong

Qoros 7 Kendaraan Sport Utility by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Montor lan Kendaraan Darat Competition Category.

EmasMontor· 2021

Qoros 7 Kendaraan Sport Utility

by Fengyou Gong

Client: Baoneng Chuangku Automobile Design Co., Ltd.

A' Design Award Emas Winner in Montor Category

70,446

Verified Award Winner

Verify Award Status for #119783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qoros 7 Kendaraan Sport Utility

Qoros 7 iku kendaraan sport utility sing dibentuk dening basa desain Qubic Aesthetics. Wujud kotak ditrapake ing bagean ngarep, mburi, lan interior, saengga menehi tampilan sing amba lan gampang dikenali marang kendaraan iki. Struktur awak kendaraan nggunakake baja kekuatan ultra-dhuwur lan aluminium sing entheng kanggo ndhukung keslametan penumpang lan pejalan kaki. Interiore ngetutake tata letak bentuk T kanthi rong layar digital lan asisten swara sing wis kapasang. Kursine ergonomis lan bisa diatur, sarta kompartemen bagasi sing amba bisa nyukupi kabutuhan ngangkut barang kanggo lelungan kulawarga.

The Recognition

About the A' Design Award Emas

Qoros 7 Kendaraan Sport Utility menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Qoros 7 Kendaraan Sport Utility dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Qoros 7 Kendaraan Sport Utility nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
Dimensions & Packaging: Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm
Tags: Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
Production Technology: Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
Design Challenge: Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
Research: Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
Inspiration: Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
Project Duration: The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
Operation Flow: The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
Team Members: Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie