MG iSmart Antarmuka Sistem Infotainment by Star

MG iSmart Antarmuka Sistem Infotainment by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Antarmuka, Interaksi lan Pengalaman Pangguna Competition Category.

EmasAntarmuka· 2021

MG iSmart Antarmuka Sistem Infotainment

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award Emas Winner in Antarmuka Category

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Verified Award Winner

Verify Award Status for #120910

View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Antarmuka Sistem Infotainment

MG iSmart yaiku antarmuka sistem infotainment sing dirancang kanggo mobil-mobil merek MG. Antarmuka iki nyengkuyung peluncuran pasar anyar kanthi solusi khusus sing dibangun adhedhasar konektivitas, titik sentuh digital, lan asisten pinter. Sesi riset lan panggalian ide bareng tim merek lan para pelanggan ing pasar sasaran dadi pandom kanggo alur panganggo. Telung konsep interaksi digawe prototipe, lan enem arah visual diuji sadurunge siji arah pungkasan dipilih lan dikembangake kanthi rinci. Kendharaan sing dilengkapi MG iSmart wis mlaku ing dalan-dalan ing India lan Thailand.

The Recognition

About the A' Design Award Emas

MG iSmart Antarmuka Sistem Infotainment menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. MG iSmart Antarmuka Sistem Infotainment dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. MG iSmart Antarmuka Sistem Infotainment nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.