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BD's Hype Tribe Desain Interior Kantor by DB and B Pte Ltd

BD's Hype Tribe Desain Interior Kantor by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Ruang Njero lan Pameran Competition Category.


EmasNjero Griya· 2021

BD's Hype Tribe Desain Interior Kantor

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award Emas Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #122119

Colors

The Design

About BD's Hype Tribe Desain Interior Kantor

BD's Hype Tribe iku desain interior kantor sing mapan ing rong lantai sawijining gedhung ing Singapura. Desain iki nyawijekake sawetara unit bisnis ing sajroning siji ruang komunitas bebarengan. Area resepsi, zona kafe co-working lan lingkungan kerja disambungake liwat lelampahan visual sing terus-terusan. Salah siji area kafe kainspirasi saka swasana alfresco lan nawakake lingkungan sing tenang lan nyaman. Panel akustik sing digantung nyiptakake rasa mili ing sadhuwure ruang kasebut. Kayu lan tanduran ijo digabungake kanggo nggawa unsur biofilik menyang njero ruangan. Pendekatan sharing meja ndhukung panggunaan lantai kanthi efisien.

The Recognition

About the A' Design Award Emas

BD's Hype Tribe Desain Interior Kantor menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. BD's Hype Tribe Desain Interior Kantor dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. BD's Hype Tribe Desain Interior Kantor nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags
Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge
Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research
The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration
Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration
The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

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