L’Amour Red Packet Boxset Amplop Abang by Alex King

L’Amour Red Packet Boxset Amplop Abang by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Cinderamata Competition Category.

WesiCinderamata· 2021

L’Amour Red Packet Boxset Amplop Abang

by Alex King

Client: A&J Design

A' Design Award Wesi Winner in Cinderamata Category

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Verified Award Winner

Verify Award Status for #122872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Amplop Abang

Paket kothak amplop abang iki ngemot 16 amplop abang kanggo nglambangake rejeki lan kalengkapan urip. Para pedagang bisa milih saka 26 desain lan kombinasi beda saka "A" nganti "Z" miturut inisial lan kabutuhan pribadi. Hadiah pribadi menehi wong rasa keunikan lan sampurna kanggo nggawe sentuhan pribadi kanggo awake dhewe lan wong-wong sing ditresnani. Target kanggo wong kelas menengah sing wis omah-omah lan arep milih amplop abang pribadi kanggo diwenehake marang bocah-bocah karo pandonga paling apik.

The Recognition

About the A' Design Award Wesi

L’Amour Red Packet Boxset Amplop Abang menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. L’Amour Red Packet Boxset Amplop Abang dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. L’Amour Red Packet Boxset Amplop Abang diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King