Fantasy Factory Toko Eceran by SIG Design

Fantasy Factory Toko Eceran by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Ruang Njero lan Pameran Competition Category.

EmasNjero Griya· 2022

Fantasy Factory Toko Eceran

by SIG Design

Client: Nayuki

A' Design Award Emas Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Toko Eceran

Pabrik fantasi kanthi baking ing situs minangka titik jual inti, nggabungake sektor teh, ritel, hadiah IP, lan bar kanggo nggawe toko pabrik multi-fungsi. Konsep desain FTY dijupuk saka Pabrik. F singkatan saka Fair. Kanggo aliran akeh wong lan kategori produk sing sugih, papan kasebut direncanakake kanthi cara pasar. T tegese Wektu. Werna toko diekstrak saka owah-owahan warna langit, nuduhake owah-owahan wektu sedina. Y nuduhake Sampeyan (pelanggan). Sampeyan beda ing pangilon ditambahake menyang piranti interaktif multi-dimensi.

The Recognition

About the A' Design Award Emas

Fantasy Factory Toko Eceran menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Fantasy Factory Toko Eceran dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Fantasy Factory Toko Eceran nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019