Blue Frog Bar Lan Restoran dening SIG Design

Karya Blue Frog Bar Lan Restoran dening SIG Design minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

WesiNjero Griya· 2022

Blue Frog Bar Lan Restoran

dening SIG Design

Klien: Blue Frog

Pemenang A' Design Award Wesi ing Kategori Njero Griya

19,467

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #127951

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Blue Frog Bar Lan Restoran

Blue Frog nyedhiyakake panganan panggang lan koktail. Desain dibutuhake kanggo nuduhake fitur budaya Amérika modern. Kanggo nggawe papan sing mbukak lan bebas kanggo nemoni kahanan sosial sing beda-beda, mula konsumen bisa duwe pengalaman mangan sing nyenengake. Budaya 100 tembakan sing unik nggawa kasenengan lan tantangan kanggo para pelanggan. Mulane, bar minangka pusat visual kanggo ngirim kasenengan menyang kabeh ruang. Macem-macem bahan, wangun multi-lapisan lan dekorasi seni diadopsi kanggo nggawe papan sing berkualitas tinggi.

Pangakuan

Babagan A' Design Award Wesi

Blue Frog Bar Lan Restoran menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Blue Frog Bar Lan Restoran dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Blue Frog Bar Lan Restoran diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Ukuran & Kemasan: The project area is 404 sqm.
Tag: restaurant, bar, Modern American, artworks
Teknologi Produksi: Desktop research and on-site market research.
Tantangan Desain: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Riset: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspirasi: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Durasi Proyek: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Alur Operasi: /
Anggota Tim: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Kredit Gambar: Image #1-#5 photographer: Nick Sing