Secret Exhibition Aula Pameran Barang Dagangan by Yuan Jiang and Chen Song

Secret Exhibition Aula Pameran Barang Dagangan by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Ruang Njero lan Pameran Competition Category.

WesiNjero Griya· 2022

Secret Exhibition Aula Pameran Barang Dagangan

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award Wesi Winner in Njero Griya Category

33,644

Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Aula Pameran Barang Dagangan

Secret Exhibition minangka aula pameran barang dagangan sing digawe kanggo National Museum of China. Papan sing jembahe 460 meter persegi iki nggabungake seni digital karo estetika warisan budaya Tionghoa. Stan-stan kaya pulo kanthi wangun mili nampilake produk budaya lan kreatif, saengga pengunjung ngubengi barang-barang kasebut kaya pameran, dudu kaya toko. Permukaan media sing wis dikustomisasi ngubungake permukaan fisik karo antarmuka virtual, dene program augmented reality nambahake lapisan digital sing paralel. Pitu barang pameran sing dipilih dadi inspirasi kanggo kali aksara Tionghoa sing mili ing layar.

The Recognition

About the A' Design Award Wesi

Secret Exhibition Aula Pameran Barang Dagangan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Secret Exhibition Aula Pameran Barang Dagangan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Secret Exhibition Aula Pameran Barang Dagangan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai