Coway Pusat Pengalaman Pelanggan dening IQI Concept

Karya Coway Pusat Pengalaman Pelanggan dening IQI Concept minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

PerungguNjero Griya· 2022

Coway Pusat Pengalaman Pelanggan

dening IQI Concept

Klien: IQI Concept

Pemenang A' Design Award Perunggu ing Kategori Njero Griya

14,399

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #136737

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Coway Pusat Pengalaman Pelanggan

Coway Experience Centre punika satunggaling pusat pengalaman pelanggan ing Kuala Lumpur, Malaysia. Papan sakwilayah 2210 kaki pesagi punika nampilaken produk lan layanan kanggo toya lan hawa resik, tilem ingkang berkualitas, saha kabersihan kamar mandi. Pusat menika kaperang dados gangsal wilayah: Brand Heritage, Water Care, Air Care, Living Care, saha Service Care. Proyektor layar sentuh, piranti elektronik ingkang fleksibel, saha panel televisi ndadosaken konten tampilan gampil dipun-update. Werni pethak, biru, lan cemeng sarta garis lengkung kanthi finishing kajeng lan pethak ngengetaken dhateng toya lan hawa. Stasiun filtrasi toya dados titik fokus ing bagian Water Care.

Pangakuan

Babagan A' Design Award Perunggu

Coway Pusat Pengalaman Pelanggan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Coway Pusat Pengalaman Pelanggan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Coway Pusat Pengalaman Pelanggan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Ukuran & Kemasan: 2210 sqft
Tag: experience centre, curves, nature, clean, commercial space, digital
Teknologi Produksi: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Tantangan Desain: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Riset: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspirasi: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Durasi Proyek: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Alur Operasi: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Anggota Tim: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Kredit Gambar: Photographer: David Yeow