Coach the Coaches Buku Pandhuan Sepak Bola by Natasha Mozz

Coach the Coaches Buku Pandhuan Sepak Bola by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Media Cetak lan Terbitan Competition Category.

PerungguCetak· 2022

Coach the Coaches Buku Pandhuan Sepak Bola

by Natasha Mozz

Client: Adidas

A' Design Award Perunggu Winner in Cetak Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Buku Pandhuan Sepak Bola

Coach the Coaches minangka buku pandhuan kanggo program latihan sepak bola sing digawe kanggo pemain umur 10 nganti 14 taun. Buku pandhuan iki disiapake kanggo pelatih sepak bola supaya program kasebut bisa ditrapake ing gawean saben dinane. Materi sumber sing akeh tulisane diowahi dadi pandhuan sing cetha, sing utamane digawe saka infografis. Paduan warna sing kandel mbantu navigasi antarane bagean-bagean, lan dawane pelat ing pinggir saben kaca nuduhake subkategori. Grid lapangan sepak bola lan pandhuan teknis dadi dhasar gaya visual.

The Recognition

About the A' Design Award Perunggu

Coach the Coaches Buku Pandhuan Sepak Bola menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Coach the Coaches Buku Pandhuan Sepak Bola dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Coach the Coaches Buku Pandhuan Sepak Bola nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release