Amplifying Identity Desain Interior Kantor dening DB and B Pte Ltd

Karya Amplifying Identity Desain Interior Kantor dening DB and B Pte Ltd minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

PerakNjero Griya· 2022

Amplifying Identity Desain Interior Kantor

dening DB and B Pte Ltd

Klien: DB&B Pte Ltd

Pemenang A' Design Award Perak ing Kategori Njero Griya

17,022

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #137777

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Amplifying Identity Desain Interior Kantor

Amplifying Identity yaiku desain interior kantor sing manggon ing Asia Square, Singapura. Papan kerja iki ngambah telung lantai lan nyakup total ambane 9.300 meter persegi. Seket titik kolaborasi lan limang ruang rapat gedhe kasebar ing saben lantai kanggo ndhukung cara kerja sing luwes lan hibrida. Grafis lingkungan sing digawe khusus dipasang ing lorong-lorong lan panggonan tembok kanggo nampilake budaya perusahaan, prinsip kepemimpinan lan sejarahe. Karpet sing digawe saka bahan lestari, cet kanthi senyawa organik volatil sing sithik lan pencahayaan sing dipisah-pisah dienggo kanggo mbatesi pengaruh marang lingkungan.

Pangakuan

Babagan A' Design Award Perak

Amplifying Identity Desain Interior Kantor menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Amplifying Identity Desain Interior Kantor dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Amplifying Identity Desain Interior Kantor iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Ukuran & Kemasan: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tag: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Teknologi Produksi: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Tantangan Desain: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Riset: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspirasi: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Durasi Proyek: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Anggota Tim: Ricardo Celis
Victor Wong
Kredit Gambar: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/