China Merchants Desain Interior Cabang Bank dening Shenzhen Scene Aesthetic Design Co., Ltd

Karya China Merchants Desain Interior Cabang Bank dening Shenzhen Scene Aesthetic Design Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

WesiNjero Griya· 2023

China Merchants Desain Interior Cabang Bank

dening Shenzhen Scene Aesthetic Design Co., Ltd

Klien: China Merchants Bank

Pemenang A' Design Award Wesi ing Kategori Njero Griya

13,155

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #142304

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan China Merchants Desain Interior Cabang Bank

China Merchants minangka desain interior cabang bank sing rampung ing Shenzhen, China. Ruang seluas 870 meter persegi kaperang dadi area fungsional kanggo panampan bisnis, ngenteni lan hiburan, sing kabeh mancar saka area istirahat terpadu ing tengah. Wangun kotak, sing digunakake kanggo jendhela ing arsitektur klasik Tionghoa, dijupuk minangka inti visual kanggo nggambarake stabilitas lan katerbukaan. Kayu, kulit, kaca, lan pencahayaan kanthi suhu warna 5500K digabungake karo pinggiran ireng lan werna merek kanggo mbentuk swasana sing tenang. Cabang iki dirancang minangka papan kanggo sosialisasi lan wektu santai saben dinane.

Pangakuan

Babagan A' Design Award Wesi

China Merchants Desain Interior Cabang Bank menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. China Merchants Desain Interior Cabang Bank dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. China Merchants Desain Interior Cabang Bank diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Ukuran & Kemasan: 870㎡
Tag: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Teknologi Produksi: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Tantangan Desain: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Riset: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspirasi: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Durasi Proyek: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Alur Operasi: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Anggota Tim: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang