Bank Of Shanghai Flagship Store Interior Komersial Ritel by Shenzhen Scene Aesthetic Design Co., Ltd

Bank Of Shanghai Flagship Store Interior Komersial Ritel by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Ruang Njero lan Pameran Competition Category.

PerakNjero Griya· 2023

Bank Of Shanghai Flagship Store Interior Komersial Ritel

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: Bank of Shanghai

A' Design Award Perak Winner in Njero Griya Category

14,141

Verified Award Winner

Verify Award Status for #142314

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bank Of Shanghai Flagship Store Interior Komersial Ritel

Bank of Shanghai Flagship Store yaiku interior komersial ritel sing digawe kanggo cabang bank ing Financial Street, Beijing. Ruangan sing ambane 560 meter persegi iki nggunakake tata letak modular adhedhasar fungsi sing nyambungake area pamèran layanan, konsultasi, komunikasi lan transaksi. Kubah persegi ing lobi ngelingake marang Kali Huangpu lan nggambarake budaya Haipai saka Shanghai. Area njaba katon padhang lan mbukak, dene ruangan njero nggunakake kayu, jok kulit lan warna-warna peteng. Kaca buram saka jogan nganti plafon nyuda silau saka cahya alami.

The Recognition

About the A' Design Award Perak

Bank Of Shanghai Flagship Store Interior Komersial Ritel menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Bank Of Shanghai Flagship Store Interior Komersial Ritel dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Bank Of Shanghai Flagship Store Interior Komersial Ritel iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation.
Dimensions & Packaging: 560㎡
Tags: modular, function-based layout, Haipai culture, flagship bank branch
Production Technology: Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Design Challenge: The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Research: As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiration: As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Project Duration: The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Operation Flow: The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang