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Formula Toko by Hsu Ti-Pin

Formula Toko by Hsu Ti-Pin is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Ruang Njero lan Pameran Competition Category.


PerakNjero Griya· 2023

Formula Toko

by Hsu Ti-Pin

Client: Muyi Creation

A' Design Award Perak Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #142659

Colors

The Design

About Formula Toko

Merek kopi toko rantai iki mapan ing bangunan mandiri kanthi dhuwur 6,5m, lan nduwe jendela gedhe ing saben sisih kanggo cahya sing akeh. Desain ireng, abu-abu lan putih sing prasaja nanging apik gayane kanthi cepet ndadekake papan check-in sing populer yen wis rampung. Interioré dihiasi karo wangun geometris 3D segi telu, nggawe gambar kopi es netes sing dadi spesialisasi kafe kasebut.

The Recognition

About the A' Design Award Perak

Formula Toko menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Formula Toko dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Formula Toko iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is a chain store coffee brand. it is an independent building with a raised height of 6.5m, where the two sides facing the roads both feature a large area of windows for lighting; the simple and well-executed black, grey, and white looks of the structure turns it into a popular check-in spot soon after its completion. It is decorated with triangular 3D geometric forms resembling an hourglass, implying the image of ice drip coffee which the cafe specializes in.
Dimensions & Packaging
The property is about 305 square meters.
Tags
Interior Design, Cafe, White tone, Wooden texture, Modern style
Production Technology
The greenish-grey section for the top of the building is made with metal corrugated boards, while the weather-durable white middle section applied granite paint decorated with linear arrays and the name of the cafe with backlighting to enhance the visual layers. The inside of the cafe applied a soft white tone with a massive amount of mellow wooden texture for overlapping volume and decoration design, which is decorated with metal lights and greyish-blue brand logo…etc.
Design Challenge
For a commercial dining space, how to cater to the accommodation capacity of customers, the degree of comfort, the brand image and the profit of the proprietor under the criteria of a certain space and budget are all key points to be considered. Therefore, other than clearly dividing the work zone for the planning of an independent cafe, it can also increase the interaction between the buyer and the seller, offering a relatively flexible spatial arrangement.
Research
In order to relieve the severe sun exposure on the west wing of the building, the space is deliberately retreated to form a raised semi-alfresco area, where the square mirror set up on top of the semi-alfresco area is capable of mirroring the prosperous trees from different angles. A rectangular window is designed by the corner to ingeniously incorporate the tranquil postures of the trees indoors, where one can experience the different window views along with the change of the seasons.
Inspiration
The chain's name is Cuiqu, is the Chinese word for Extraction in Romanization system; is also the root of the brand. In order to combine the brand story with the building volume, the imagery and the materialization of the word Extraction has become the core of the inspiration. The existing frame is surmounted via stripping off the geometric blocks from the main structure, and combining different materials to create a multi-layered reality.
Project Duration
The project finished in 2021, in Taichung City, Taiwan.
Operation Flow
In order to correspond to the golden block environment and to optimize the brand image, an image wall with the ice drip coffee logo welcomes the guests at the entrance while adequately embellishing the dynamics of the personnel in the open coffee zone behind the wall. The sofa booth seating area applied a horizontal triangular montage on the back wall, reinforcing the image of an ice drip coffee maker while extending the brand concept a step further.
Team Members
Hsu Ti-Pin
Image Credits
Liu Po-Nien

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