Platinum Grafis · 2023
Ancora Identitas Merek
by Keiichiro Yanagi - Harajuku Design Inc.
- A' Design Award Platinum 2023 in Grafis
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Identitas Merek
Ancora minangka toko merek sing adol pulpen lan alat tulis. Saiki, digitalisasi lan teknologi informasi lan komunikasi wis maju kanthi cepet. Ing tangan liyane, Ancora fokus ing kawentar saka analog ing-wong komunikasi. Ancora reconsider nilai iki kang cara nulis, teken saka jantung menehi kabungahan sing uga ngirim pengalaman khusus kayata customizable fountain pen sing bisa digabungake ing akeh cara; lan campuran tinta nggunakake shaker koktail.
About the A' Design Award Platinum
Ancora Identitas Merek menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Ancora Identitas Merek nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Ancora Identitas Merek iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
