Ggaedok Branding Sarana Panyengkuyung Sinau dening Miraen Design Team

Karya Ggaedok Branding Sarana Panyengkuyung Sinau dening Miraen Design Team minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Pendhidhikan, Piranti Ajar lan Konten Pelatihan.

PerakPendhidhikan· 2023

Ggaedok Branding Sarana Panyengkuyung Sinau

dening Miraen Design Team

Klien: Mirae-N

Pemenang A' Design Award Perak ing Kategori Pendhidhikan

614,612

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #148327

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ggaedok Branding Sarana Panyengkuyung Sinau

Ggaedok yaiku identitas merek kanggo seri buku panyengkuyung sinau basa Korea. Jeneng Ggaedok minangka akronim saka ukara Korea Ggaewooja Dokhaeryuk, kang tegese nggugah rasa percaya dhiri lan kaprigelan maca. Logone nggabungake jeneng kasebut karo tandha petik, kang dipilih amarga wujude memper aksara konsonan lan vokal Korea. Foil warna ing warna Pantone pilihan menehi aksen ing perangan tandha petik, lan lapisan matte nambah katonane. Karakter-karakter kang dicithak ing buku kosakata lan buku kaprigelan maca nambahi daya tarik kanggo para siswa.

Pangakuan

Babagan A' Design Award Perak

Ggaedok Branding Sarana Panyengkuyung Sinau menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Ggaedok Branding Sarana Panyengkuyung Sinau dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Ggaedok Branding Sarana Panyengkuyung Sinau iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Ukuran & Kemasan: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tag: Education, Print, Design, Branding
Teknologi Produksi: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Tantangan Desain: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Riset: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspirasi: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Durasi Proyek: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Alur Operasi: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Anggota Tim: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works