Gatorade x Go Rigo Lini Sandhangan, Aksesoris Olahraga by PepsiCo Design and Innovation

Gatorade x Go Rigo Lini Sandhangan, Aksesoris Olahraga by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Desain Sosial Competition Category.

PerungguSosial· 2023

Gatorade x Go Rigo Lini Sandhangan, Aksesoris Olahraga

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Sosial Category

51,006

Verified Award Winner

Verify Award Status for #149744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade x Go Rigo Lini Sandhangan, Aksesoris Olahraga

Gatorade x Go Rigo minangka koleksi edisi winates arupa sandhangan lan aksesoris olahraga kang digawe kanggo para pambalap sepedha. Koleksi iki digarap lumantar kolaborasi antarane Gatorade lan Go Rigo Go, lan asil pendapatan saka penjualan iki nyengkuyung Sekolah Balap Sepedha Los Yarumos ing wilayah lor Departemen Antioquia, Kolombia. Desain-desain iki kaentha saka pamandhangan alam Kolombia. Motif gunung lan lembah katon ing sandhangan lan aksesoris kasebut. Motif-motif iki nggambarake usaha lan pangabekten para pambalap sepedha ing saben kilometer kang ditempuh.

The Recognition

About the A' Design Award Perunggu

Gatorade x Go Rigo Lini Sandhangan, Aksesoris Olahraga menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Gatorade x Go Rigo Lini Sandhangan, Aksesoris Olahraga dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Gatorade x Go Rigo Lini Sandhangan, Aksesoris Olahraga nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release