Not Always Fun Iklan Print by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Sosial Competition Category.

PerakSosial· 2023

Not Always Fun Iklan Print

by Squared

Client: Squared

A' Design Award Perak Winner in Sosial Category

1,258,429

Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Iklan Print

Kampanye iklan tujuane kanggo nambah kesadaran babagan sindrom Harlequin. Iki minangka sindrom sing mengaruhi sistem saraf otonom lan digandhengake karo ora ana kringet lan siram kulit ing sisih siji pasuryan. Agensi kasebut ngembangake ilustrasi visual utama sing adhedhasar juxtaposition saka macem-macem representasi harlequin sing ngarahake kanggo menehi cahya ing disparity antarane perwakilan lucu saka karakter lan kasunyatan urip karo sindrom Harlequin, nandheske perlu kanggo pangerten luwih lan kesadaran. kahanan.

The Recognition

About the A' Design Award Perak

Not Always Fun Iklan Print menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Not Always Fun Iklan Print dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Not Always Fun Iklan Print iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared