Geneo Desain Showroom dening Belina Zhang

Karya Geneo Desain Showroom dening Belina Zhang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2023 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

PerungguNjero Griya· 2023

Geneo Desain Showroom

dening Belina Zhang

Klien: Shanghai Brander Brand Design., Ltd

Pemenang A' Design Award Perunggu ing Kategori Njero Griya

14,572

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #151218

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Geneo Desain Showroom

Geneo minangka showroom kang dirancang kanggo merek perawatan kulit sing nggabungake teknologi karo bahan alami. Ruang sakwidak 280 meter persegi iki nganggo banyu, tanduran, lan oksigen minangka tema utama. Area lawang mlebu nduweni fitur cahya banyu mili, tembok gelembung, tembok potret, lan bioskop 5D. Tembok gelembung bisa diputer, banjur cahya bakal nampilake tanduran sing beda-beda ing njerone. Ing area video, lampu langit-langit lan sistem wewangian owah miturut isi filem. Semen palsu lan teraso menehi tampilan alami lan primitif, dene kabeh pojokan tembok dibunderake lan dipoles kanthi tangan.

Pangakuan

Babagan A' Design Award Perunggu

Geneo Desain Showroom menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Geneo Desain Showroom dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Geneo Desain Showroom nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Ukuran & Kemasan: Showroom covering 280m²
Tag: beauty, tech, nature, interior, branding
Teknologi Produksi: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Tantangan Desain: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Riset: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspirasi: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Durasi Proyek: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Alur Operasi: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.