Karya RE MAX Daelim Kit Brosur dening Sang Ryu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Media Cetak lan Terbitan.
PerungguCetak· 2024
RE MAX Daelim Kit Brosur
dening Sang Ryu
Klien: RE/MAX Daelim
Pemenang A' Design Award Perunggu ing Kategori Cetak
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #155961Desaine
Babagan RE MAX Daelim Kit Brosur
Kit brosur iki dirancang kanggo RE MAX Daelim, waralaba anyar saka waralaba real estate internasional Real Estate Maximums (RE MAX) ing Korea Selatan. Iki kalebu edisi dwibasa ing basa Korea lan Inggris, sarta folder arsip kanggo promosi aktivitas penjualan para agen real estate marang calon klien. Diilhami saka kolaborasi karo para agen real estate, desainer ngatur komunikasi merek kanggo produk waralaba kanggo promosi layanan lan kinerjane. Brosur iki nampilake konten informatif, dene folder arsip nampung dokumentasi penjualan kanggo nggampangake konsultasi klien.
Pangakuan
Babagan A' Design Award Perunggu
RE MAX Daelim Kit Brosur menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. RE MAX Daelim Kit Brosur dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. RE MAX Daelim Kit Brosur nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
- Ukuran & Kemasan
- 210 x 297 mm
- Tag
- RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
- Teknologi Produksi
- The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
- Tantangan Desain
- What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
- Riset
- The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
- Inspirasi
- RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
- Durasi Proyek
- RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
- Alur Operasi
- The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.
Disponsori
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