The Ancient Mexicans Identitas Pameran dening Eduardo Guizar Vukovich

Karya The Ancient Mexicans Identitas Pameran dening Eduardo Guizar Vukovich minangka pemenang sing diajeni banget saka A' Design Award Perak 2024 sing bergengsi ing Kategori Kompetisi Desain Warisan Budaya lan Industri Budaya.

PerakWarisan Budaya· 2024

The Ancient Mexicans Identitas Pameran

dening Eduardo Guizar Vukovich

Klien: Universidad de Monterrey

Pemenang A' Design Award Perak ing Kategori Warisan Budaya

54,244

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #158345

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan The Ancient Mexicans Identitas Pameran

The Ancient Mexicans yaiku identitas grafis kanggo pameran permanen babagan budaya pra-Hispanik Meksiko ing Museum Wilayah Lor-Wetan ing Monterrey, Meksiko. Identitas iki adhedhasar konsep rasi lintang. Kisi-kisi titik dipasang ing ndhuwur gambar barang-barang pameran sing dipilih, banjur kothak lan variasine digunakake kanggo nggawe piktogram kanggo saben budaya lan tema. Piktogram-piktogram kasebut dicerminake lan diulang-ulang kanggo mbentuk pola sing dadi modul lan bisa dicocogake karo saben aplikasi. Desain informasi ing njero pameran ndhukung pengalaman para pengunjung.

Pangakuan

Babagan A' Design Award Perak

The Ancient Mexicans Identitas Pameran menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. The Ancient Mexicans Identitas Pameran dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. The Ancient Mexicans Identitas Pameran iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Ukuran & Kemasan: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Tag: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Teknologi Produksi: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Tantangan Desain: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Riset: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspirasi: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Durasi Proyek: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Alur Operasi: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Anggota Tim: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez