Catvas Papan Garukan Kucing by Livelyhood Ltd.

Catvas Papan Garukan Kucing by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Perawatan Kewan, Dolanan, Piranti lan Produk kanggo Kewan Competition Category.

WesiPerawatan Kewan· 2024

Catvas Papan Garukan Kucing

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award Wesi Winner in Perawatan Kewan Category

32,653

Verified Award Winner

Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Papan Garukan Kucing

Catvas iku produk kewan piaraan anyar sing ngowahi garukan saka prilaku ngrusak dadi proses kreatif. Iki menehi kesempatan kanggo manungsa lan kucing bisa nggawe panggonan urip bebarengan. Kain lapis loro sing dirancang bakal mbentuk efek kaya lukisan unik nalika kucing nindakake prilaku garuk. Panel garukan kain sing diganti ora mung dibuwang dadi sampah, nanging dadi kenang-kenangan kanggo ngrekam lan nguri-uri jejak urip kucing kanthi cara sing luwih artistik.

The Recognition

About the A' Design Award Wesi

Catvas Papan Garukan Kucing menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Catvas Papan Garukan Kucing dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Catvas Papan Garukan Kucing diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li