No Excuse Brosur Silang by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award Wesi in Desain Sosial Competition Category.
WesiSosial· 2025
No Excuse Brosur Silang
Client: ABC Design Communication
A' Design Award Wesi Winner in Sosial Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse Brosur Silang
Desain brosur silang iki minangka piranti kang kuwat lan inovatif kanggo ngundhakake kesadaran lan nglajengake tindakan. Format interaktif, visual kang wani, lan statistik kang ngaribawani kanthi efektif nyampekake pentinge masalah kasebut. Kanthi nglibatake pangguna ing tingkat pribadi lan nyengkuyung partisipasi, brosur iki dadi katalis kanggo owah-owahan, nguatake individu supaya dadi advokat aktif kanggo kaslametan lan kesetaraan wanita.
The Recognition
About the A' Design Award Wesi
No Excuse Brosur Silang menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. No Excuse Brosur Silang dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. No Excuse Brosur Silang diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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