Wen Shan Hai Desain Interior Pusat Pengalaman by Xiang Wang

Wen Shan Hai Desain Interior Pusat Pengalaman by Xiang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Platinum in Desain Ruang Njero lan Pameran Competition Category.

PlatinumNjero Griya· 2025

Wen Shan Hai Desain Interior Pusat Pengalaman

by Xiang Wang

Client: Tang Design

A' Design Award Platinum Winner in Njero Griya Category

1,016,345

Verified Award Winner

Verify Award Status for #164834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Shan Hai Desain Interior Pusat Pengalaman

Wen Shan Hai iku pusat pengalaman merek kanggo omben-omben Moutai, sing dumunung ing Chongqing, Tiongkok. Interior iki nyengkuyung acara icip-icip, pahargyan pribadi lan kumpulan klub. Tata ruang gaya plataran nempatake atrium persegi ing tengah, dikupengi dening koridor sing tumuju menyang kamar-kamar pribadi kanthi tema tartamtu. Lemari pajangan lan area icip-icip ngetutake rute ngliyuk-liyuk liwat aula utama. Permukaan prunggu, lemari saka logam lan kaca sarta plafon kaca pangilon nemtokake palet material. Desain iki nggandhengake arsitektur Wetan tradisional karo kerangka modern.

The Recognition

About the A' Design Award Platinum

Wen Shan Hai Desain Interior Pusat Pengalaman menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Wen Shan Hai Desain Interior Pusat Pengalaman nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Wen Shan Hai Desain Interior Pusat Pengalaman iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION