Urbaner Strategi Merek, Desain Kemasan by Deeeep Creative Lab

Urbaner Strategi Merek, Desain Kemasan by Deeeep Creative Lab is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Meta, Strategis lan Layanan Competition Category.

PerakLayanan· 2025

Urbaner Strategi Merek, Desain Kemasan

by Deeeep Creative Lab

Client: Deeeep Creative Lab

A' Design Award Perak Winner in Layanan Category

100,774
Verified Award Winner
Verify Award Status for #165666

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Urbaner Strategi Merek, Desain Kemasan

Urbaner minangka strategi merek lan layanan kanggo produk perawatan jenggot sing digawe kanggo pasar Jepang. Strategi iki nyakup perencanaan produk, situs web responsif sak kaca, kemasan, lan komunitas online. Alat cukur iki nggunakake motor lan lading baja karbon dhuwur sing digawe ing Jepang, lan wujude sing kompak ngidini pangaturan jenggot kapan wae. Kemasane nggabungake tipografi sing maneka warna karo kothak njero prasaja sing nerangake cara nggunakake produk. Urbaner nampilake perawatan awak minangka cara kanggo ngekspresikake gaya pribadhi, lan situs web kasebut nuntun para pengunjung wiwit saka kawigaten pisanan nganti tuku.

The Recognition

About the A' Design Award Perak

Urbaner Strategi Merek, Desain Kemasan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Urbaner Strategi Merek, Desain Kemasan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Urbaner Strategi Merek, Desain Kemasan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions & Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tags: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Production Technology: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Design Challenge: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Research: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiration: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Project Duration: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Operation Flow: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Team Members: Deeeep Creative LAB
Image Credits: Deeeep Creative LAB,URBANER,2024