Karya Miniso Land Ritel dening Xiang Li minangka pemenang sing diajeni banget saka A' Design Award Emas 2025 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

EmasNjero Griya· 2025

Miniso Land Ritel

dening Xiang Li

Pemenang A' Design Award Emas ing Kategori Njero Griya

134,651

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #167818

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Miniso Land Ritel

Ing sajroning ruang telung lantai Miniso Land, ana enem area utama lan luwih saka pitung puluh jinis produk co-branded saka macem-macem donya IP. Desainer entuk gabungan keragaman kategori lan efisiensi panggunaan ruang kanthi nyiyapake zona situasional sing macem-macem, ngindhari kebosanan sing bisa digawa dening pengalaman blanja tradisional sing monoton. Saka area blind box sing katon kaya ing gelembung jambon, area komprehensif kanthi efek visual montase, area pet lan area wangi-wangian kanthi macem-macem sensasi alam, nganti area plush sing krasa kaya mlebu ing donya dongeng.

Pangakuan

Babagan A' Design Award Emas

Miniso Land Ritel menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Miniso Land Ritel dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Miniso Land Ritel nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tag: interior retail
Tantangan Desain: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspirasi: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Durasi Proyek: Shanghai, China
Kredit Gambar: Photograph丨SFAP

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