Nebu Toko Ritel by Eric Fung is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Ruang Njero lan Pameran Competition Category.

PerungguNjero Griya· 2025

Nebu Toko Ritel

by Eric Fung

Client: Once Design Studio

A' Design Award Perunggu Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #168836

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Colors

The Design

About Nebu Toko Ritel

Nebu punika toko ritel ing Hong Kong ingkang dipun-desain kanggo adol snowflake crisps. Papan menika wiyaripun 26 meter persegi kanthi dhuwuring plafon 3 meter. Werni putih ingkang alus lan biru pucet ngengetaken dhateng pepadhang wanci enjing ing mangsa dhingin. Perabotan pamer saking kajeng lan pepadhang ingkang alus nambahi kekiyatan alami. Akrilik ingkang dipun-amplas dipun-gabung kaliyan stainless steel kanggo ngasilaken tampilan ingkang adhem kados salju, amargi akrilik ingkang radi transparan nedahaken tekstur logam ing wingkingipun. Tata letak ingkang mbuka nyamektakaken gerak ingkang bebas, saha wonten area air mancur coklat ingkang ngidini para pelanggan nyawang proses crisps dipun-lapisi coklat.

The Recognition

About the A' Design Award Perunggu

Nebu Toko Ritel menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Nebu Toko Ritel dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Nebu Toko Ritel nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging: 26sqm with 3m ceiling height
Production Technology: We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge: we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research: We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration: Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration: 1 month, Hong Kong
Operation Flow: In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members: Eric Fung
Image Credits: Laser Angel