Serasa Digital Aplikasi Mobile dening Rodolpho Henrique

Karya Serasa Digital Aplikasi Mobile dening Rodolpho Henrique minangka pemenang sing diajeni banget saka A' Design Award Wesi 2025 sing bergengsi ing Kategori Kompetisi Desain Teknologi Seluler, Aplikasi lan Piranti Alus.

WesiSeluler· 2025

Serasa Digital Aplikasi Mobile

dening Rodolpho Henrique

Klien: Serasa

Pemenang A' Design Award Wesi ing Kategori Seluler

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Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Serasa Digital Aplikasi Mobile

Serasa iku agensi pelaporan kredit sing nglumpukake lan nyusun data skor kredit kanggo luwih saka siji milyar individu. Proyek iki nduweni tujuan kanggo memperbaharui platform B2B sing wis ana kanthi fokus sing kuat marang kabutuhan pangguna. Saka perspektif produk, tujuane yaiku nyuda pitakonan dhukungan pelanggan nalika nambah tingkat konversi. Tantangan utama yaiku nggawe maneh platform B2B kanthi perspektif sing fokus ing pangguna ana ing industri sing kapercayan marang layanan kredit durung kawangun kanthi wiyar.

Pangakuan

Babagan A' Design Award Wesi

Serasa Digital Aplikasi Mobile menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Serasa Digital Aplikasi Mobile dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Serasa Digital Aplikasi Mobile diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Ukuran & Kemasan: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tag: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Teknologi Produksi: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Tantangan Desain: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Riset: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspirasi: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Durasi Proyek: The projects started in January 2023 and finished in December 2023
Alur Operasi: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Anggota Tim: Rodolpho Henrique
Kredit Gambar: Rodolpho Henrique