Geneus DNA and Gatta Interior Toko Ritel, Interior Kafe dening After Design Living and Space Co.,Ltd.

Karya Geneus DNA and Gatta Interior Toko Ritel, Interior Kafe dening After Design Living and Space Co.,Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

PerakNjero Griya· 2025

Geneus DNA and Gatta Interior Toko Ritel, Interior Kafe

dening After Design Living and Space Co.,Ltd.

Klien: After Design Living and Space Company Limited

Pemenang A' Design Award Perak ing Kategori Njero Griya

27,353

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #172873

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Geneus DNA and Gatta Interior Toko Ritel, Interior Kafe

Geneus DNA lan Gatta iku interior ritel multifungsi sing nggabungake layanan tes genetik pribadi karo kafe. Jeneng Gatta asale saka papat basa DNA yaiku A, C, G lan T, sing dadi simbol kesehatan pribadi. Proyek iki manggon ing rong unit jejer ukuran 6 kali 5 meter, gunggunge 60 meter persegi. Sisih siji nyediyakake layanan tes genetik, dene sisih liyane ngladeni kopi. Baja tahan karat (stainless steel), polikarbonat transparan, garis lengkung lan lampu strip LED nyiptakake tampilan futuristik. Tata ruang sing mbukak nuntun para pengunjung saka bab ilmu pengetahuan menyang rasa nyaman, saengga tes krasa ora medeni.

Pangakuan

Babagan A' Design Award Perak

Geneus DNA and Gatta Interior Toko Ritel, Interior Kafe menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Geneus DNA and Gatta Interior Toko Ritel, Interior Kafe dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Geneus DNA and Gatta Interior Toko Ritel, Interior Kafe iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Ukuran & Kemasan: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tag: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Teknologi Produksi: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Tantangan Desain: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Riset: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspirasi: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Durasi Proyek: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Alur Operasi: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Paten: After Design Living and Space Co.,Ltd., 2025
Anggota Tim: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong