Fluf Sofa by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Prabot Competition Category.
PerungguPrabot· 2026
Fluf Sofa
by Joao Demele
Client: Karams
A' Design Award Perunggu Winner in Prabot Category
Verified Award Winner
Verify Award Status for #173939The Design
About Fluf Sofa
Fluf yaiku sofa sing dirancang kanggo ngaso lan santai saben dina. Sofa iki nduweni volume sing amba lan garis-garis organik. Rangka kayu nyangga awak sofa sing empuk lan dilapisi kain. Rangka kasebut digawe nganggo potongan lan sambungan kayu sing presisi supaya struktur stabil lan awet. Bantalan lungguhan, sandaran punggung, lan sandaran tangan diisi busa kanthi tingkat kepadatan sing beda-beda kanggo ngimbangi panyangga lan keempukan. Sandaran samping sing bisa diatur ngidini maneka cara panggunaan, kayata maca, ngaso, utawa srawung. Sofa iki nduweni ukuran ambane 260 cm, jerone 101 cm, lan dhuwure 85 cm.
The Recognition
About the A' Design Award Perunggu
Fluf Sofa menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Fluf Sofa dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Fluf Sofa nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
- Dimensions & Packaging
- Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm - Tags
- Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
- Production Technology
- The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
- Design Challenge
- The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
- Research
- The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
- Inspiration
- The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
- Project Duration
- Project started in 2024 and was published in 2025 in Sao Paulo.
- Operation Flow
- The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
- Patents
- Copyright belongs to Joao Demele 2025
- Team Members
- Joao Demele
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
