Butterfly Kursi Pesawat Terbang by James Lee

Butterfly Kursi Pesawat Terbang by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Tetumpakan, Mobilitas lan Transportasi Competition Category.

PerakTetumpakan· 2020

Butterfly Kursi Pesawat Terbang

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Perak Winner in Tetumpakan Category

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Verified Award Winner

Verify Award Status for #88997

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Colors

The Design

About Butterfly Kursi Pesawat Terbang

Butterfly minangka sistem kursi pesawat sing fleksibel sing ngidini owah-owahan antarane kursi premium economy lan suite business class kanthi ranjang rata. Saben suite Butterfly ngemot rong kursi sing bisa disendhengake sing dumunung selang-seling siji lan sijine, lan kursi loro-lorone didol bareng minangka premium economy. Kru kabin bisa mbalik kursi jendhela kanggo mbentuk kursi dhampar sisih, saengga nggawe suite business class kanggo penumpang siji. Mbalik kursi lorong uga bakal nggawe permukaan rata sing amba kanggo turu. Sistem iki ngidini operator ngatur kabin miturut owah-owahan panjaluk lan nggunakake ruang lantai kanthi efisien.

The Recognition

About the A' Design Award Perak

Butterfly Kursi Pesawat Terbang menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Butterfly Kursi Pesawat Terbang dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Butterfly Kursi Pesawat Terbang iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne