Dowell Insight Pusat Penjualan by Yi Tonghua

Dowell Insight Pusat Penjualan by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Ruang Njero lan Pameran Competition Category.

PerakNjero Griya· 2020

Dowell Insight Pusat Penjualan

by Yi Tonghua

Client: Zest Art

A' Design Award Perak Winner in Njero Griya Category

14,726

Verified Award Winner

Verify Award Status for #91598

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dowell Insight Pusat Penjualan

Dowell Insight yaiku pusat penjualan sing nggabungake gaya Inggris klasik karo desain modern kanthi tema Afternoon Tea ing Kensington. Fasad bata abang njupuk inspirasi saka bangunan bata abang Inggris, lan prabot lemes kanthi werna sing padha ngrenggani interior. Lobi simetris nggunakake matriks pencahayaan sing ditata kanggo nggambarake citra Bendera Union. Partisi lengkung misahake area negosiasi, ing kono kursi abang, sofa ireng lan meja teh emas mbentuk papan sing santai kanggo obrolan. Proyek iki nyakup 1300 meter persegi.

The Recognition

About the A' Design Award Perak

Dowell Insight Pusat Penjualan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Dowell Insight Pusat Penjualan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Dowell Insight Pusat Penjualan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
Dimensions & Packaging: Project Area: 1300 square meters
Tags: Zest Art, Yi Tonghua, Dowell Insight, classical British style
Production Technology: The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
Design Challenge: In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
Research: Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
Inspiration: Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
Project Duration: Project Area: Guiyang, China
Completion Date: March,2019
Operation Flow: The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
Team Members: Yi Tonghua
Image Credits: Photography: MENDO WONG