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EN Skincare Toko Kosmetik, Salon Kecantikan by Yusuke Kinoshita

EN Skincare Toko Kosmetik, Salon Kecantikan by Yusuke Kinoshita is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Desain Ruang Njero lan Pameran Competition Category.


PlatinumNjero Griya· 2020

EN Skincare Toko Kosmetik, Salon Kecantikan

by Yusuke Kinoshita

Client: Archiee

A' Design Award Platinum Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #93094

Colors

The Design

About EN Skincare Toko Kosmetik, Salon Kecantikan

En Skincare yaiku toko kosmetik lan salon perawatan sing manggon ing sajroning bangunan abad kaping-18 ing tengah kutha Paris. Jeneng En tegese kaendahan ing basa Jepang, lan uga bisa ateges bunder lan sesambungan. Telung makna kasebut dadi inspirasi kanggo desaine. Serangkaian sekat kuningan sing wujude bunder mbagi 150 meter persegi dadi patang ruangan ing rong tingkat. Rong ruangan plester sing padhang manggon ing lantai dhasar, dene ruang basement isih nglestarekake tembok watu lan langit-langit lengkung. Para pengunjung ngliwati dalan sing menggak-menggok tumuju saben area perawatan, sing nggambarake gagasan Jepang babagan keramahan liwat panemuan.

The Recognition

About the A' Design Award Platinum

EN Skincare Toko Kosmetik, Salon Kecantikan menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. EN Skincare Toko Kosmetik, Salon Kecantikan nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. EN Skincare Toko Kosmetik, Salon Kecantikan iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
Dimensions & Packaging
The existing 150 square meter spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter.
Tags
Skincare, brass, paris, japan
Production Technology
The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
Design Challenge
Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
Research
The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
Inspiration
Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
Project Duration
Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
Operation Flow
The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
Patents
Photography is by David Foessel
Team Members
Yusuke Kinoshita
Image Credits
Photography is by David Foessel

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