Project Yellow Desain Ip Visual by Yu Chen

Project Yellow Desain Ip Visual by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Grafis Komputer, Pemodelan 3D, Tekstur lan Rendering Competition Category.

PerakGrafis Komputer· 2020

Project Yellow Desain Ip Visual

by Yu Chen

Client: Hubei University of Technology

A' Design Award Perak Winner in Grafis Komputer Category

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Verified Award Winner

Verify Award Status for #98998

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Desain Ip Visual

Proyek Kuning minangka Proyek seni lengkap sing ngetrapake konsep visual Kabeh iku Kuning. Miturut visi utama, tampilan ruangan gedhe bakal digawe ing macem-macem kutha, lan pirang-pirang turunan budaya lan kreatif bakal digawe bebarengan. Minangka IP visual, Project Kuning duwe gambar visual sing rumit lan skema warna sing semangat kanggo mbentuk wawasan kunci sing digabung, sing ndadekake wong bisa lali. Cocog kanggo promosi online lan offline kanthi skala gedhe, lan output turunan visual, dadi proyek desain unik.

The Recognition

About the A' Design Award Perak

Project Yellow Desain Ip Visual menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Project Yellow Desain Ip Visual dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Project Yellow Desain Ip Visual iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen