Zacapa Reserva Limitada 2019 Desain Kemasan Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Edisi Winates lan Desain Khusus Competition Category.
EmasEdisi Winates· 2020
Zacapa Reserva Limitada 2019 Desain Kemasan Rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award Emas Winner in Edisi Winates Category
Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 Desain Kemasan Rum
Zacapa Reserva Limitada 2019 minangka desain kemasan edisi winates kanggo rum sing wis dituwakake. Label coklat kanthi tulisan foil emas cocog karo warna ambar lan emas saka cairan kasebut. Pita petate sing dadi ciri khas, yaiku pita anyaman jerami sing digawe nganggo warna khusus kanggo edisi iki dening para pengrajin wanita lokal Guatemala, mbungkus botol kasebut. Desain kalengipun nyampur guratan warna lan tekstur sing diilhami saka pemandangan alam Guatemala. Ing kaleng kasebut, pita petate lan pita ciri khas kanthi cathetan rasa disajikake ing warna emas.
The Recognition
About the A' Design Award Emas
Zacapa Reserva Limitada 2019 Desain Kemasan Rum menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Zacapa Reserva Limitada 2019 Desain Kemasan Rum dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Zacapa Reserva Limitada 2019 Desain Kemasan Rum nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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