Freddie Palmgren

SÖNER BY SWEDEN was founded by me, Freddie Palmgren on the Swedish west coast and is named after my two sons. My watches challenges the over 100 years dominance of round watches and breaking new ground with its masculine rectangular design. A form that signals sophistication and good taste. It is a watch for those who go their own way and are looking for a unique style.
The rectangular watch is an iconic design that we have refined with the help of modern production methods and materials. The Gold version, for example, has a thin titanium layer to protect the soft noble metal from wear. A small, but significant detail.