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Fido Dido House by 7UP Free Tazrigt n Marka Tarmiḍant sɣur PepsiCo Design and Innovation

Fido Dido House by 7UP Free Tazrigt n Marka Tarmiḍant sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Tedyant d Uneḍru.


LbrunzTadyant· 2020

Fido Dido House by 7UP Free Tazrigt n Marka Tarmiḍant

sɣur PepsiCo Design and Innovation

Amsaɣ: PepsiCo Design and Innovation

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tadyant

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100578

Initen

Afeṣṣel

Ɣef Fido Dido House by 7UP Free Tazrigt n Marka Tarmiḍant

Fido Dido House d tazrigt n marka n sin wussan i d-ttwaxedmen di Covent Garden di Lundun. Aḥsib-a issuffeɣ-d amaḍal aberrani-akemri (2D) aḥerṛi d umellal n unagraw Fido Dido ɣer wemsal talataḍan (3D). Inaẓuren ttidiren gar tegnatin yesɛan azal, ideg llan aduffir n llebsa tafernant akked lḥanut n uɛebbeḍ i deg ttwaxedmen Fido Flakes. Deg wayen nniḍen, llan usismeḍ n tsusmi, tiḥesnayin i westeɛfu, aḍar amyaɣ n usiɣzef, aẓawan iheddnen akked usaḍas n weḥric. Tagnitt-a tettwaseɣti i waṭas n yiswat tessefreḥ imnayen ad steɛfun syen tesserfed izen n tsertit ɣer tudert.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Fido Dido House by 7UP Free Tazrigt n Marka Tarmiḍant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Fido Dido House by 7UP Free Tazrigt n Marka Tarmiḍant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Fido Dido House by 7UP Free Tazrigt n Marka Tarmiḍant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Aseḥbiber
Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

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