Interdependence Aslug n Uneflay by Haitao Song is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel Anmetti Competition Category.
UzzalAnmetti· 2020
Interdependence Aslug n Uneflay
by Haitao Song
Client: SongHaitao
Tarbaḥt A' Design Award n Uzzal Winner in Anmetti Category
Verified Award Winner
Verify Award Status for #102665The Design
About Interdependence Aslug n Uneflay
Amgired d aslug n uxeddim azayez i d-yettwaxdmen akken ad yesbin ttwaffa ɣef uɣellet n lewḥuc n lɣaba. Aslug-agi isbeggen-d aḍebsi n yimensi. Ɣer tama tazelmaḍt, ttɣimin lewḥuc n lɣaba yemmuten, aɛeṭṭaf akked ubellay. Ɣer tama tayeffust, yezdeɣ tasa n umdan yeṭṭfen aṭṭan s tuwla n corona s tuɣac-is. Idammen n lewḥuc ttazzalen alama d-sbeggnen tuɣact n tasa, ma d izuran n tasa ttwaruɣen am tferɣac n ttjur. Tugna-agi tesnullef ger učči n lewḥuc n lɣaba d uɣellet, tesbeggen-d belli aɣellet n lewḥuc n lɣaba d aɣellet n yemdanen. Aslug-agi yesɛa lqedd n 70 ɣer 50 tesantimitrat, ittusken-d berra akked internet.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Interdependence Aslug n Uneflay d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Interdependence Aslug n Uneflay ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensions & Packaging
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Production Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Design Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Project Duration
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Operation Flow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patents
- Copyrights belong to Song HaiTao, 2020.
- Image Credits
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
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