Lavazza Desea Tamacint n lqahwa by Florian Seidl is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lplatin in Afeṣṣel n Yillalen n Uxxam Competition Category.
LplatinAllal n Uxxam· 2020
Lavazza Desea Tamacint n lqahwa
Client: Lavazza
Tarbaḥt A' Design Award n Lplatin Winner in Allal n Uxxam Category
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- Verified Award Winner
- Verify Award Status for #104729
The Design
About Lavazza Desea Tamacint n lqahwa
Tamacint tafessast i d-yettwaheggan i wakken ad d-tefk akk ayen yellan deg yidles n lqahwa tatalyanit: si espresso ar cappuccino aseɣsan neɣ latte. Agrudem n tmerniwt yessenneḍ tafranin deg sin n terbaɛ imzarayen – yiwet i lqahwa d tayeḍ i yighef. Tissura zemrent ad ttwasbedayent s twuriwin n usnerni i lḥamu d tafetlit n yighef. Tanfiwin ilaqen ttwaskanen-d di tlemmast s tugniwin i d-ițțafaɣen. Tamacint d-tțekka-d s weqduḥ n tejṛut ussis yerna tseqdac tutlayt n telɣa n Lavazza s uɣewwar yettwakraḍen, talqayin tiḥerfanin d lǧehd uslig i yiniten, tiɣawsiwin d tefrant taneggaru.
The Recognition
About the Tarbaḥt A' Design Award n Lplatin
Lavazza Desea Tamacint n lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Lavazza Desea Tamacint n lqahwa yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
- Dimensions & Packaging
- 145mm / 380mm / 280mm
4,5 kg - Tags
- Lavazza, Coffee, Espresso, Cappuccino, touch interface
- Production Technology
- injection molding (ABS/SAN), glas, steel grid, painted main shell
- Design Challenge
- Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
- Research
- conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
- Project Duration
- Turin, Italy
- Operation Flow
- Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation
- Team Members
- Florian Seidl
Angelica Rella
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