Inside Muses Adlis by Toby Ng Design is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Umagrad d Umidya Yettwaɣran Competition Category.

DdhebAmagrad· 2021

Inside Muses Adlis

by Toby Ng Design

Client: K11 Musea

Tarbaḥt A' Design Award n Ddheb Winner in Amagrad Category

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Verified Award Winner

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Colors

The Design

About Inside Muses Adlis

Inside Muses d adlis yettwaxedmen i K11 Musea, d amkan n tnezzut d wučči di Hong Kong i yessefraken taẓuri d ufeṣṣel atrar. Tasuffeɣt-a tesskan-d ixeddimen n rebɛa n tmusiwin n usenfar n tnezzut: Talɣa n lebni, Isufar n uxxam, Tagama akked Tẓuri. Aḥkay, tunuɣin d tewlafin sskanen-d yal asentel, ma d talɣa ur nelli ara tamagnut tessawal i yimeɣriyen ad snirmen tamuɣliwin timaynutin. Tiwenniyin s talɣa n tgelmatin ɣef tduli sskanen-d annaren n rebɛa n tmusiwin. Taẓrigt tamagnut tettwaxaḍ s ufus, ma d taẓrigt s tduli taquranit tettwarr deg usenduq n uakrilik ifazen yecban tazdayt n uskan.

The Recognition

About the Tarbaḥt A' Design Award n Ddheb

Inside Muses Adlis d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Inside Muses Adlis ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.
Inspiration: Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

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