Minimo Tabewwaṭ n usefk by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ifarisen n Usikel Competition Category.
LbrunzIfarisen n Usikel· 2026
Minimo Tabewwaṭ n usefk
by Rilind Hoxha
Client: Why Agency
Tarbaḥt A' Design Award n Lbrunz Winner in Ifarisen n Usikel Category
Verified Award Winner
Verify Award Status for #118886The Design
About Minimo Tabewwaṭ n usefk
Minimo d tagrumma n twineẓt i warrac i d-tessufeɣ Smaragd 1969, ma d tabewwaṭ n usefk akked termit tummidt n usefki, tga-tent Why Agency. Takti tebna ɣef usefk amezwaru ɣlayen n weqcic, tessuɣal akud n tuṭṭfa n twineẓt d termit n wurar ara d-yeqqimen deg wallaɣ. Rnu ɣer yiferdisen n twineẓt, tabewwaṭ tegber tagrumma n yistikren yesɛan ifeṣṣlen n tegrumma n wureɣ, adlis n usellaɣ, imedyazen n yiniten, akked Minimo Baby Passport i yimsaɣen imezwura. Yal aferdis yettḥerrik arrac ad snirmen, ad snulfun, yerna ad cudden ɣer tegrumma nnig n twineẓt s timmad-is.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Minimo Tabewwaṭ n usefk d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Minimo Tabewwaṭ n usefk ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Minimo Tabewwaṭ n usefk yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- Tags
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- Project Duration
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- Team Members
- Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction - Image Credits
- Semi Alili
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