Same But Different Tazmert Tagejdant: Asbeddi n Umezgun by Asya Demidova is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Teẓuri Tafessast d Usbeddi n Teẓuri Competition Category.
UzzalTaẓuri Tafessast· 2021
Same But Different Tazmert Tagejdant: Asbeddi n Umezgun
Client: Asya Demidova
Tarbaḥt A' Design Award n Uzzal Winner in Taẓuri Tafessast Category
Verified Award Winner
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About Same But Different Tazmert Tagejdant: Asbeddi n Umezgun
Aḍris n Tektabt: Same But Different d asbeddi n umezgun i isnernin urrif d tafekka tuslig. Amahil-agi yebna ɣef isomerat, ay d ifecliyen i sɛan yiwen n ufaris n lkimya maca yal-asent d asuddes yemgaraden n izuran, s wakka zemren ad awin sin urrif yemgaraden. Yal tamesbedt tɛeṭṭel sin urrifen yeqqnen ger-asen, tesduddu tiskilin-nsen tislugtin deg yiwen n uskan. Askanen-agi wwutten s 3D syen fetlen s waṭas n yifrig n tissini d hologramant s ubḥer amaḥsub azunuɣan. Deg wammas, llant tɣuraf tigemrasin i yeḥebsen urrif, iwakken ad d-fetlen ɣer beṛṛa s tuggwiwin tuḥcicin. Inzayen zemren ad ṭṭfen syen ad rẓun urrif n yal tamesbedt.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Same But Different Tazmert Tagejdant: Asbeddi n Umezgun d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Same But Different Tazmert Tagejdant: Asbeddi n Umezgun ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
- Dimensions & Packaging
- The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
- Tags
- smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
- Production Technology
- The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
- Design Challenge
- The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
- Research
- There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
- Inspiration
- The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
- Project Duration
- The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
- Operation Flow
- People can smell and grab the sculptures to experience them from different angles.
- Team Members
- Art Direction & Design – Asya Demidova
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