Epic Fail Amazrar Asurti sɣur Greg Barth

Epic Fail Amazrar Asurti sɣur Greg Barth d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Tewlaft d Usenfel n Tewlafin.

LfeṭṭaTawlaft· 2021

Epic Fail Amazrar Asurti

sɣur Greg Barth

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tawlaft

41,644

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #125018

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Epic Fail Amazrar Asurti

Yettwasmusi s iseḍruyen isertanen i yessekrurzen 2016, amazrar-a yessewḍaf anmegla gar tiririt-nneɣ d tideṭ deg tallit n imidyaten inmettiyen d isigzawen n telɣut yettubedlen. Iswi-is d asuqsu n wamek taɣawsa-nneɣ tezmer ad tettwabded s tiktiwin-nneɣ d tiḥkamin-nneɣ, s useqdec n izemawen illanen n "Tisegnaf" n Jean Paul Sartre.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Epic Fail Amazrar Asurti d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Epic Fail Amazrar Asurti ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.

The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
Tigejdiwin & Akemmus: Photography dimensions for all pictures are: 5457 x 3637 pixels
Tibzimin: photography, surreal, hand made, colours, technology
Tasnakta n Ufares: wood, printed lycra, 3d printed plaster, high density foam, plexiglass.

With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
Asewḥel n Usnulfu: The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
Aseḥbiber: This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.

I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
Tanzagt n Usenfar: The project started in October 2017 and finished in December 2017
Ibrivan: "Copyrights belong to Greg Barth, 2017."
Igmamen n Terbaɛt: Assistant Photographer: Morgan Hill Murphy.

Models: Mathilde Steullet, Jahvel Hall.

Set Build: Will Vincent, Brin Frost, Mathilde Steuillet
Imsuren n Tugniwin: Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Video credits:

Created and Directed by : Greg Barth

Written by : Greg Barth & Joe Hampson

Starring : Jahvel Hall, Mathilde Steuillet

Voiced by : Lolly Adefope, David Elms, baker terry

Director of Photography: Pau Munoz

Music & Sound design : Nookaad Productions

Graphic design : Futurneue

Art Director : Will Vincent

Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent

Editing : Greg Barth & Alex Da Cunha

Post Production : Phillipe Medina, Greg Barth

Colour Grade : Jessica Vile @ Framestore

Colour producer : Chris Anthony @ Frametore