Dreamscape Tawwurt n Targit by Nelson Chow is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Teẓuri Tafessast d Usbeddi n Teẓuri Competition Category.
UzzalTaẓuri Tafessast· 2022
Dreamscape Tawwurt n Targit
by Nelson Chow
Client: K11 Concepts Limited
Tarbaḥt A' Design Award n Uzzal Winner in Taẓuri Tafessast Category
Verified Award Winner
Verify Award Status for #135633The Design
About Dreamscape Tawwurt n Targit
Tawwurt n Targit d asebded n multimedia yettwaseklen deg Ufran n Bohemian n K11 Musea di Hong Kong. Tafekka tanaẓurt tban am akken tettafeg sennig wakal, tessufuɣ-d agu deg leqwam ivgan. Seg lebɛid, Tawwurt n Targit tettban am tuffa tamellalt yeccaɛlen i d-ittalin seg usigna. S tqarrubt, tlata iqbucen ttɛemmiden ɣef sḍis idaren imẓan yennalen wakal s leɣfara. Deg daxel, ugar n 250 n tiftilin n tbelwit yeccaɛlen ttabaɛen aselkim n tafat ittwaḥesben s wakud. Timadanin d tid ihegganen mgal ṭṭeqs, ǧehden yerna fessusit, tafekka daɣen tezmer ad tettwafṣel i unaqel akked usebded-nniḍen.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Dreamscape Tawwurt n Targit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Dreamscape Tawwurt n Targit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreamscape is a voluptuous sculptural form that appears to float above the K11 MUSEA Bohemian Garden. It regularly disperses mist, thus, from afar, it appears as an illuminated white shell emerges from a billowing cloud, tempting guests to engage in a relaxing urban misty moment. Up close, three arches are anchored onto six feet that touch the ground lightly, emphasizing an ephemeral shared experience. Once inside, the 250 illuminated bubble lamps are timed to evoke dreaming in a sleeping cloud.
- Dimensions & Packaging
- H2600 x W3500 x D3500 (mm)
- Tags
- ncdesignandarchitecture, K11musea, victoriadockside, adriancheng, art, ncda
- Production Technology
- All materials had to be weatherproof, durable and light for outdoor display. The structure had to be designed for easy disassembly, transportation and reassembly. Placement of the 250+ illuminated bubbles were carefully calibrated so that they are ergonomically friendly while visually appealing. The light programme and wring of bubbles posed another challenge as it had to give the illusion of a sleeping cloud, and work in line with the mist performance that happens every 20 minutes.
- Design Challenge
- Dreamscape serves all ages, so we had to consider how different groups react. Children tend to run underneath, while adults usually prefer to stand and look at it. It had to be safe, and accessible to wheelchairs and walkers. It is open day and night, so we have focused on how different lighting combined with mist can create dissimilar, but mesmerizing experiences. Positioning each bubbles lamp had to be both visually pleasing and ergonomically safe.
- Inspiration
- Dreamscape, is a portmanteau word, blending and combining ‘dream’ and ‘escape’ to encapsulate our commitment to design a pause for busy minds by moving visitors from reality into ambiguity. We hope our playful multi-sensory sculptural design will make visitors dream in another dimension, and that this is more important than ever with the current limits on travel - we want people to imagine and dream the impossible. Dreamscape represents an exciting utopia and freedom, available to all.
- Project Duration
- The installation has been on display since September 2021 until March 2022 in K11 MUSEA, Victoria Dockside, Hong Kong. It will then be transported to other K11 premises around China.
- Patents
- Copyright belongs to New World Development Company Limited
- Team Members
- Nelson Chow
Raphael Pardo - Image Credits
- HDP Photography Services Hong Kong
K11 MUSEA
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