Nomi Mahjong Tabaqit n Mahjong by Nio Life is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Tirurarin, Uraren d Ifarisen n Ummerwas Competition Category.
LbrunzTurart· 2022
Nomi Mahjong Tabaqit n Mahjong
by Nio Life
Client: NIO Life
Tarbaḥt A' Design Award n Lbrunz Winner in Turart Category
Verified Award Winner
Verify Award Status for #136346The Design
About Nomi Mahjong Tabaqit n Mahjong
Nomi Mahjong d tabaqit n mahjong i d-yettwaxedmen i uyeḍ Ucini aqdim n tebḥirt. Tiblaḍin sseqdacent asegzi aberkan s telqey tazegzawt, yettwakksen seg wugur n yiniten n tmarka Nio, akken ad d-fɣent s wemgired ameqqran. Tugniwin n umeɛiwen aḥric n Nomi banent-d di waṭas n telɣayin ɣef tiblaḍin. Tablaḍt n yiwet n tenqiḍt tettekki-d ɣer tugna n Nomi, ma d tiblaḍin n uɣanim ttusbedent ɣef usekkil I deg yisem Nomi. Tiblaḍin ttwaxedmen s melamine s uẓayer aɛlayen, tikubiyin n uẓref amelqi, ma d ijeṭṭuten n uɣbal. Asenduq alaɣu-nṭeɣ yesɛa ṭṭabla n uzuzer i uḥraz uzrib.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Nomi Mahjong Tabaqit n Mahjong d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Nomi Mahjong Tabaqit n Mahjong ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Nomi Mahjong Tabaqit n Mahjong yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
- Dimensions & Packaging
- 345*175*84mm
- Production Technology
- Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay - Design Challenge
- It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
- Research
- In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
- Inspiration
- Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
- Project Duration
- Opening of the project in 2019/6, first light offering in 2021/5.
- Operation Flow
- The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
- Team Members
- NIO Life
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