Tube Collection Primary Function: Tarbaɛt n yiqrab n usikel by Nio Life is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Isegbaren n Tmuḍa d Usikel Competition Category.
LfeṭṭaAsegbar· 2022
Tube Collection Primary Function: Tarbaɛt n yiqrab n usikel
by Nio Life
Client: NIO Life
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Asegbar Category
Verified Award Winner
Verify Award Status for #136358The Design
About Tube Collection Primary Function: Tarbaɛt n yiqrab n usikel
Book Text: Tube Collection d agzum n yiqrab n usikel yettwaxedmen akken ad d-awin talwit d ummsten n wexxam ɣer tikli n yal ass. Tarbaɛt tegber iqrab n uzzuɣer, iqrab n twuriwin, iqrab imeqqranen d yiqrab n uɛrur s waṭas n teɣzi, akken ad qablen timeslayin yemgaraden n usikel. Talɣa tekka-d seg tgejdit n tbḍimin yerna tefka-d udem aleqqaq, yeṭṭafaren. Aḍu i yellan zdaxel yessalay-d tamuɣli n unecreḍ, s wakka yal aqrab yettban d azduran s wallen. Aceṭṭiḍ n beṛṛa d microfiber, ma d abeddel n daxel d leqten. Ttwaḍefret laḥsab meqqren i twennaḍin timẓiyanin d yimeddayen ilata yerna yers-d akken ilaq.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Tube Collection Primary Function: Tarbaɛt n yiqrab n usikel d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Tube Collection Primary Function: Tarbaɛt n yiqrab n usikel ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.
- Dimensions & Packaging
- Multi dimensions
- Production Technology
- Fabric: microfiber; Lining: 100% cotton
- Design Challenge
- The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.
- Research
- Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.
- Inspiration
- The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.
- Project Duration
- Opening of the project in 2018/8, first sale in 2020/2.
- Operation Flow
- The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.
- Team Members
- NIO Life
Tom Dixon
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