Tear and Discover Aẓekki d Usnulfu sɣur Jie Gao and Hengguang Wu

Tear and Discover Aẓekki d Usnulfu sɣur Jie Gao and Hengguang Wu d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Teẓuri Tafessast d Usbeddi n Teẓuri.

LbrunzTaẓuri Tafessast· 2022

Tear and Discover Aẓekki d Usnulfu

sɣur Jie Gao and Hengguang Wu

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Taẓuri Tafessast

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #136522

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tear and Discover Aẓekki d Usnulfu

Aẓekki d Usnulfu d asbeddi n succur ityerrun si ukud isnaḍfen n uxxam: aẓawan (haut-parleur), taftilt n usqamu, tamectuḥt n wakud (montre) akked usifi n waḍu (ventilateur). Yal aɣbalu yettwaghaḍ s wadis akken ilaq, ihi ameslay, tafat, akud akked tazwara n waḍu ffren. Akken ad yesqedec taɣara, yessefk i uzayer ad yekkes agṛud n wadis. Adis d yizadaɣen-is ttbeggnen azal n usimeg n ssuma, ma d ayen yellan daxel ttmeslayen ɣef useqdec n tidet. Akk igṛuden-a ttwaslin s ufus si wadis n tferkiwin n ttjaṛet s wenzeg n 1.5mm, tetwaskan s ismal n tinsit imɣisen. Amahil-a yesteqsi ɣef trabut gar ussenṭal d taɣara deg tuɣalin n ssuma.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Tear and Discover Aẓekki d Usnulfu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tear and Discover Aẓekki d Usnulfu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tear and Discover Aẓekki d Usnulfu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The work consists of four household products, speaker, floor lamp, clock, and fan, which are covered inside the leather. The leather and labels represent the symbolic value of the goods, while the functional components inside the leather deliver the use-value. This design emphasizes the contradiction between sign and function in the product consumption through a destructive interaction to 'cut' the signed cover and liberate the function.
Tigejdiwin & Akemmus: speaker,345*345*1427mm
floor lamp,372*305*1930mm
clock,455*140*100mm
fan，360*200*1610mm
Tibzimin: art, craft, furniture, speaker, floor lamp, clock, fan
Tasnakta n Ufares: This work uses the leather wet shaping craft, the leather surface and stainless steel support form a strong visual tension. The whole set of products is all made of 1.5mm whole vegetable-tanned leather. After soaking for 8 hours, awakening the active protein of the leather and giving the leather better ductility. After it is wrapped on the shaping mold and shaped by hand, giving the product shapes a soft curve and organic sense.
Asewḥel n Usnulfu: The most difficult part of this design is the expression of the mindset.
Firstly, how to express the idea through the design language? After many times discussion, The use of metaphorical forms of wrapping, highlighting and rupture, and contradictory interactions were confirmed.
Secondly, how to shape the leather into the form? This step took many material tests and prototypes before the final form was created.
Anadi: The work have taken the‘Consumption society’ as our research direction and the commodity as the object for our project. The design want to discuss the relationship between symbol, function, and commodity and reflected on the design. Through research the design aim to express the contradiction between symbolic value and use-value of products in the consumer society where signs are proliferating.
Aseḥbiber: Living in the current era of consumption, symbolic consumption has gradually changed our mindset of on-demand consumption, and the functions of products have been obscured by the virtual signs created by capital. The endless pursuit of the sign has accelerated the waste of material. Therefore the work rethought the relationship among signs, functions, and design.
Tanzagt n Usenfar: The project starts in November 2020 in Shanghai and is completed in 2021 in Shanghai, where it will be exhibited in June.
Tanila n Umahil: The work covered by leather, functions are hidden inside——the sound is obscured, the light is covered, the time is hidden, the wind is blocked, in order to use the functions, the user needs to cut the leather through destructive interactions and destroy the complete leather the user's thoughts will be aroused during the interaction.
Ibrivan: Jie Gao
Hengguang Wu
Igmamen n Terbaɛt: Jie Gao
Hengguang Wu
Imsuren n Tugniwin: Jie Gao, Hengguang Wu