Push Collection Akersi s iɣallen by Moredesign

Push Collection Akersi s iɣallen by Moredesign is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Iferrasen Competition Category.

DdhebIferrasen· 2022

Push Collection Akersi s iɣallen

by Moredesign

Client: Moredesign

Tarbaḥt A' Design Award n Ddheb Winner in Iferrasen Category

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Colors

The Design

About Push Collection Akersi s iɣallen

Push Collection d tagrumma n yikersiyen imudulen yebnan ɣef ukersi s iɣallen i yezmren ad yettwarsen wa ɣef wa. Aṣenṣu n ukersi-a yettwasneqs ɣer wayen yellan d amecṭuḥ maḍi akken ad d-iban lǧehd n yal aferdis. Snat kan n twuɣawin i yettwasqedcen: alumin yefsin yerna yettwazleg i lqaleb, i yezmren ad yettwasker s lekmal-is, akked lqecc atikni i d-yekkan seg tqerɛatin PET yettwaskren i uɣummu. S ubeddel n kra n yiḥricen n lqaleb n umkan n yiɣimi, zemren ad d-mmagen ṛebɛa n leḥwayeǧ: akersi, akersi s iɣallen, amkan n yiɣimi war azagur akked ukersi s iɣallen n sin yimdanen. Tagrumma-a tesdukkel talɣa tamecṭuḥt akked usekker d lǧehd.

The Recognition

About the Tarbaḥt A' Design Award n Ddheb

Push Collection Akersi s iɣallen d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Push Collection Akersi s iɣallen ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a project that doesn’t look at the design as a pure creative expression, but rather identifies an essential and indispensable factor into sustainability. The armchair is made up of two materials: aluminium for the frame, a 100% recyclable material, and technical fabrics for the upholstery obtained from the recycling of PET. Another main feature is its modular aspect which allows to obtain more items with the same few elements.
Dimensions & Packaging: W:540mm L: 570mm H: 750mm stackable
Tags: chair, armchair, seating, sofa, stool, aluminium, design, furniture design
Production Technology: The whole collection is made up of 2 materials: die-cast and extruded aluminium for the frame, while for the upholstery has been identified technical fabric obtained from PET recycling (plastic bottles) with high technical characteristics.
Design Challenge: Finding a technical solution capable of merge at the highest-level aesthetic, comfort and sustainability, which would also allow the creation of multiple items using few basic elements. Starting from the seat’s frame and replacing some parts, could be obtained 4 items: chair, armchair, stool and two-seater armchair.
Research: The initial goal of the project was to do a visually light armchair approaching the concept of minimalism. The aim was to remove all that was useless in order to find the right aesthetic balance, thus enhancing the product essence. The sustainability was the other goal. The aluminium together with the upholstery made of recycled PET guarantee the necessary sustainability and robustness features. All this, together with its modular aspect, translates into a substantial saving of production resources and to the consequent reduction of investment costs.
Inspiration: In the genesis of this project there is certainly a strong minimalist influence. The idea that Moredesign tried to translate into form concerns exactly the reduction of the armchair design to a minimum in order to lay bare the essence of the elements. A representative example of this purpose, from a design point of view, it the version in which the backrest has no upholstery.
Project Duration: The project started in October 2019 and finished in March 2021. Padova Italy
Team Members: Alessandro Morello
Riccardo Bertolla
Paola Zanovello
Image Credits: Alessandro D Bon