Multivision Porsche Shanghai Primary Function: Axeddim n tugna by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Tewlaft d Usenfel n Tewlafin Competition Category.
LfeṭṭaTawlaft· 2022
Multivision Porsche Shanghai Primary Function: Axeddim n tugna
Client: Porsche China
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Tawlaft Category
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- Verified Award Winner
- Verify Award Status for #139344
The Design
About Multivision Porsche Shanghai Primary Function: Axeddim n tugna
Multivision Porsche Shanghai d taggayt n txedmiwin n tugniwin i yettwaxedmen i Porsche China. Yal tugna tsedduy tlata n tugniwin deg yiwet n tkatut s waṭas n usufeɣ. Taggayt-a tesken udmawen imgaraden n Shanghai, seg yigezdawen izuyaz n Ṣṣin d takatut n Former French Concession alarmi d ibniyen imaynuten n uzegza akked wuzzal. Ttakarust n waddal tettban-d deg yal tugna yerna teqqim tettwaɛeqqal ɣas akken tzeddi-tt tama-nni. Tugniwin-a ttwaxedment s tugna tumḍint, yerna ttwaffɣent-d d isekkilen n tẓuri tuzgit yers ɣef igalisen n uzegzaw n aluminyum deg tsuffar tuwezlanin.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Multivision Porsche Shanghai Primary Function: Axeddim n tugna d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Multivision Porsche Shanghai Primary Function: Axeddim n tugna ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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